Designer marks

Vintage Avon jewelry marks

Vintage Avon jewelry marks include cast “ELIZABETH TAYLOR / AVON / E” on gold-tone costume jewelry from 1993–1997.

Active years
From 1886
Country
United States
City / region
New York, New York (historic headquarters)
Products
jewelry, costume jewellery, designer collaboration jewellery, brooches, necklaces, earrings, bracelets
Marks
5

Company founded 1886; jewellery gifts from 1963, limited sales 1965–1969, broader catalogue business around 1970–1971.

Avon mark, From 1986

etsy.com

From 1986

What to look for

Marks & lettering

5 marks
Avon mark, From 1986

etsy.com

From 1986

K.J.L. / for / AVON

The words for AVON distinguish this designer line; 1986 is the collaboration start.

cast · gold-tone costume-jewellery metal

Avon mark

ebay.com

Undated

Smithsonian / AVON

Smithsonian name distinguishes the licensed museum-themed line from ordinary AVON pieces.

cast · gold-tone costume-jewellery metal

About Avon

David H. McConnell founded the California Perfume Company in 1886; it became Avon Products in 1939. Avon offered jewelry as promotional gifts in 1963, sold a limited selection during 1965–1969, and expanded availability in 1970.

Also known as: Avon Products · California Perfume Company · Avon Products, Inc. (jewellery brand)

Look-alikes & how to tell them apart

Avon of Belleville

The Canadian jewellery firm used AVON and Sterling AVON before 1971. Compare the complete stamp, numbering and object with Belleville examples before assigning a plain AVON mark to the cosmetics company.

Kenneth Jay Lane independent jewellery

K.J.L. for AVON explicitly names the Avon collaboration; K.J.L. alone is a different attribution context.