c. 1977–1988
Edelweiss flower on an earring clip
Flower device precedes the swan; the jewellery line began in 1977.
stamped · gold tone
Physical application may be a die impression or an integral casting; no alloy inferred from gold tone.
Designer marks
Swarovski jewelry marks
Swarovski jewelry marks include stamped “D.S.Co.” lettering. In 2021 its corporate emblem changed to a right-facing swan within an octagon.
- Active years
- From 1895
- Country
- Austria
- City / region
- Wattens, Tyrol
- Products
- crystal components, costume jewellery, jewellery accessories, crystal figurines
- Marks
- 5
Crystal business founded 1895; own finished jewellery collection launched 1977; continuing brand.
What to look for
- Check the back of the jewel, clip or clasp for the complete signature. The early Edelweiss, S.A.L. and D.S.Co. marks differ from the full Daniel Swarovski name used on the luxury line.
- Keep packaging wording separate from the mark on the jewel. A Savvy or Edelweiss tag can name a collection while a different factory emblem appears on the object.
- The SC and SCS markings belong especially to crystal figures and collector products. Use a jewellery example when comparing a stamped clip or clasp.
Marks & lettering
5 marks
c. 1977–1988
S.A.L. ©
S.A.L. belongs to the earlier jewellery marking family, not the later Daniel Swarovski oval.
stamped · gold tone
Physical application may be a die impression or an integral casting; no alloy inferred from gold tone.
Undated
The Edelweiss Collection / D. SWAROVSKI & CO.
The edelweiss mark preceded S.A.L.; the swan mark was introduced internationally in 1988.
label
Packaging hangtag for The Edelweiss Collection; intervening text discusses crystal composition and Swarovski manufacture. No swan device or diamond symbol is visible.
Undated
DANIEL SWAROVSKI
The full DANIEL SWAROVSKI name distinguishes this luxury-line signature from the earlier D.S.Co. initials.
stamped · silver tone
Physical application may be a die impression or an integral casting; no alloy inferred from gold tone.
Undated
D.S.Co.
D.S.Co. is an early American jewellery mark; it must not be read as the later Daniel Swarovski luxury-line name.
stamped · gold tone
Physical application may be a die impression or an integral casting; no alloy inferred from gold tone.
About Swarovski
Daniel Swarovski founded the crystal-cutting business in Wattens, Austria, in 1895 with Franz Weis and Armand Kosmann. His electrically powered cutting machinery supported the production of faceted stones for jewellery and fashion. The location supplied hydroelectric power and transport links to European markets. For decades the firm supplied components to other designers before launching a finished jewellery collection of its own in 1977.
Early jewellery carries the Edelweiss flower and S.A.L. signatures, while some American pieces use D.S.Co. These names identify the Swarovski business and its jewellery operations; they do not mean that every jewel containing Swarovski stones was made by Swarovski. The swan later became the principal emblem. The brand’s official history places its introduction in 1989, following an earlier edelweiss redesign in 1980.
The Daniel Swarovski Paris luxury collection was introduced in 1989 and used full-name signatures on jewellery and accessories. Savvy was another jewellery line, generally identified by its packaging while the pieces could carry S.A.L. or swan marks. Swarovski continued both finished jewellery and crystal production. In 2021 its corporate emblem changed to a right-facing swan within an octagon.
Also known as: Swarovski America Ltd. · S.A.L. · D.S.Co. · Daniel Swarovski Paris · Swarovski Jeweler’s Collection · Savvy · D. Swarovski & Co.
Look-alikes & how to tell them apart
Jewellery by other makers using Swarovski crystals
The crystal supplier’s name describes the stones; it does not identify the maker of an otherwise signed brooch or necklace. Look for Swarovski’s own object signature.
D.S.Co. and Daniel Swarovski Paris
The short D.S.Co. cartouche is an earlier jewellery signature. The later luxury collection uses the full DANIEL SWAROVSKI name.